QVC Portfolio

E-commerce

In my position as an E-commerce, Fashion Merchandising Intern, I reported daily to one of the Sr. Associates of E-commerce at QVC. This particular department is split into four sections which include fashion, electronics, culinary and home goods. Since I was in the fashion section, my team was primarily in charge of accessories, shoes, apparel, and handbags. I had many responsibilities as an intern including weekly product ranking and class updates for QVC.com, organizing data into spreadsheets, working with vendors to obtain content, images and assets for digital platforms. My job focused mainly on the digital side of the business! As an intern, I made sure our online site looked beautiful and that the featured products were ranked at the top of the pages on the website. I also pulled reports and helped team members with projects and sourcing products for featured pages. I was trained in ranking, source history, swatch maintenance, email release organization, excel and marketing text, which are all functions used to perfect QVC’s website. I additionally contacted numerous brand vendors through email marketing for two important upcoming QVC promotions which greatly helped strengthen my advertising skills.

Before my internship in E-commerce I had no idea how much detail went into creating a website and making it user friendly. The department is huge, and currently growing! I am so glad I had the opportunity to use my marketing student and customer focused perspective to enhance the website to the best of my ability .

Paid Social

For my second internship at QVC I had the chance to work in the Paid Social department under one of the Sr. Coordinators of Paid Social/Marketing. My job consisted of running weekly social ad campaigns, writing copy, assisting with market trend research, using analytics programs to discover potential opportunities for exposure on the web, and working with com departments to gather creative assets needed for promotions. I learned a lot about how campaigns come to life, are monitored, and how budgetary efforts effect the promotion’s overall life. I helped to design some of the images for the NFL campaign pictured above and created copy text for our retargeting and prospecting target markets!

Working for QVC was an amazing experience. The company’s culture is overall extremely friendly, fun and welcoming. The employees are happy going to work everyday and communicate well. On top of being one of the largest digital commerce networks in terms of revenue, QVC also powers an award-winning website and mobile apps that complement and contrast the 24/7 live broadcast. This experience was dynamic, exhilarating, and challenging. I cannot wait to see how I can use what I learned in these positions in my future career path!